Strategic planning through marketing execution, which could include the following phases and deliverables:

Discovery and strategic plan foundation, exploring and defining your ABC’s: audiences, brand, competition and cultural context

Defining marketing objectives, metrics and strategies

Development of key insights and message matrix

Creative ideas, refinement and execution

Leadership sell-in and feedback loops

Testing and optimization

Providing ongoing consultation and business support

Budget management and recommendations

A narrow focus on a specific marketing function, program or aspect of existing plans, which could include the following activities:

Basic on-boarding and briefing

Evaluating existing situation, providing analysis and scenarios

Strategy sessions

Providing ideas and creative solutions, with recommendations on implementation

Specialty support on marketing and communications activities, providing project coverage which could include the following:

Presentation development - writing, designing, speakers notes

Brand / Agency team dynamics, process and productivity coaching

Project briefing and inspiration development

Relationship mapping and management - internal and external

Perspectives and Points-of-View: research and business application memos on timely marketing topics and trends

Writing, editing and reviews of existing marketing and communications materials

Parental leave or other temporary coverage