Every assignment is unique. Let’s energize your project with world-class strategic and creative thinking. The below examples show how we can turn challenging marketing assignments into winning strategies and beautiful brand stories.
Translating Science & Technology
Skepticism is high at the intersection of technology and the food system.
This communications effort helped one of the largest life science companies advance its position globally as the definitive leader in agriculture, after a massive acquisition. The storytelling opportunities were immense and required a sophisticated marketing strategy, including advertising, content and an entirely fresh digital presence.
This multi-year global campaign helped expand perceptions and improve brand favorability by +5% in key regions.
:60s connected TV
:30s social pre-roll
:70s exec sizzle video
Scrolling demo, no audio
Brand Transformation
This project was change management and innovation disguised as a corporate website overhaul. The largest car rental company on the planet dramatically widened its digital presence and storytelling capabilities as it continues to march towards a new future state for mobility. The opportunity was to tell a more compelling narrative around the focus areas of the organization. A more cohesive story was designed, incorporating critical aspects of innovation, sustainability and company culture.
This cross-functional effort included full user experience planning, design, content strategy and corporate brand positioning development.
Scrolling demo, no audio
Advancing Reputation
Category leaders often find it necessary to promote the reputation of their industry. As the saying goes rising tides lift all boats. This campaign used breakthrough consumer insights to begin a new narrative for the divisive agriculture industry. This was an integrated U.S. campaign including TV, digital, print, partnerships, events and executive communications. The effort was collaborative using a balance of paid, earned and owned content to enrich impact. The effort improved perceptions +3% among affluent adults in 12 months, which helped advance innovation and R&D acceptance in a category with high regulation and public skepticism.
National print
:30s linear TV
Social content loop, no audio